It’s with mixed emotions that I report that Phil Mickelson has no interest in making a commercial go of his own signature apparel line. I say this because Phil himself is very much sending mixed signals.

It’s come to this: Phil the Thrill’s daily fashion choices are now eagerly awaited, at least bythose who have nothing better to doa small community of golf-style bloggers.

There he was again Thursday in Charlotte, brandishing his super-stylish short game and a forest-green polo with four-button placket and distinctive button-under collar; the custom-made too-short sleeves with a pair of amply cut white — linen, perhaps? — trousers that were a perfect fit for the humiture of Charlotte. (Of course, playing partner Davis Love III – hereafter "Dapper Davis" – had a slight edge from the waist down by pairing his Polo pants with classic saddle shoes while Phil went with all-white shoes. I think some of these things come naturally to Davis, he of the long and stylish swing and a closet crowded with Polo classics.)

But back to Phil. Camp Mickelson sent word directly toStyled to a Teea few weeks back that Phil has no interest in affixing his name to his own golf sportswear line, even as he seems intent — let’s face it, aggressively so — on sporting an altogether different look from his peers. Regardless of his (lack of) commercial ambitions, his dress has never been more analyzed and scrutinized.The Wall Street Journaleven took note of Phil’s repeated flirtation with "The Full Cleveland," the white shoes/white belt pairing that is now commonplace among the Tour’s younger set.The Golf Girl,Dogs That Chase Cars,the Khaki Crusader, and even the redoubtableGeoff Shackelfordhave fanned the flames surrounding Phil’s fashion choices. Hey, here’s an idea: Bring Phil to New York for an appearance onProject Runway. The challenge for the designers: Create a golf wardrobe that’s stylish and distinctive but doesn’t veer off the road into John Daly-esque clownishness.

Maybe the exposure will be the trigger that flips Phil’s switch. Why should golf sportswear labels – Bobby Jones, Ben Hogan and Byron Nelson, among them — belong primarily to the deceased and superannuated?

Experimentation is Phil’s modus operandi, be it with wedges, drivers, recovery shots or strategy off the tee on the 72nd hole of a U.S. Open. It’s golf, the guy has a resume that’s second to one, and more in the bank than most public companies. Why shouldn’t Phil be synonymous with some fairway flair? — Robert Lohrer